Nottingham Business School
MSc Marketing
MSc Strategic Customer and Service Management
Conference 2008
Tuesday 15 July
Venue: BMC329
9.15 - 9.45 Registration & Coffee (BMC open area)
9.45 – 10.00 Welcome by the programme team
10.00 – 10.05 Welcome address
Prof. Baback Yazdani, Dean of Nottingham Business School
10.05 – 10.50 Keynote Address – Prof Clare Brindley
‘Customer Centricity in the E Supply Chain’
10.50 – 11.00 Coffee
11.00 – 12.15 Session 1: Student Presentations (see overleaf)
12.20 – 13.15 Lunch
13.15 – 14.15 Session 2: Student Presentations (see overleaf)
14.15 – 14.30 Coffee
14.30 – 15.30 Session 3: Student Presentations (see overleaf)
Closing address
Group photos
Student Presentations
Stream | 1 | 2 | 3 | 4 |
Venue* | BMC329 | BMC320 | BMC316 | C547 |
Session 1 themes | Market and product development | E-marketing | Relationship marketing and CRM | Branding |
Chair | Clare Brindley | Malcolm Sullivan | Tony Woodall | Gary Harden |
11.00 - 11.20 | Dong Liu Opportunities and challenges: the market expansion of Western fashion brands male products in China (HG) | Joseph Lin The impact of the rise of blog marketing in Taiwan (HS) | Tommy Moses A critical evaluation of UK supermarket's loyalty schemes and consumer purchase decisions (MW) | Helen Pack Celebrity Branded Products: Investigating the Influence of Celebrity on Consumer Product Perceptions (CF) |
11.20 – 11.40 | Angel Dai Is providing customised product the best way for Taiwanese small business to discover niche markets in Europe? (AA) | Traven Shih E-marketing TBC (HS) | Lily Zhu Strategic issues in CRM: a case study of CRM implementation in a monopoly (AH) | Pae Muthitanont Brand image and self-image congruence within the car industry from Thais’ perspectives (RC) |
11.40 – 12.00 | Fiona Lo Quality perceptions and product evaluation of Asians when European luxury garment brands move their production to Asia (AA) | Phoebe Kuo The influences of word-of-mouth and new media among Taiwanese travellers: a study of travel blogs (HS) | Dinesh Patel CRM: TBC (AH) | Reeza Bhalla - Customer Perceptions of E.ON as a new brand name (HG) |
12.00 – 12.20 | Artur Bocharev TBC (AV) | Ray Zhu E-marketing TBC (JT) | Ming-Chi Chou The importance of service and relationships in the Taiwanese semiconductor industry (MW) | |
12.20 – 1.15 | Lunch – BMC open area | |||
Session 2 themes | Consumer behaviour | Services marketing and quality | Branding | Marketing ethics and CSR |
Chair | Gary Harden | Tony Woodall | Malcolm Sullivan | TBC |
13.15 – 13.35 | Vicky Chen Understanding the buying behaviour of young consumers in the Chinese luxury goods market (JL) | Roy Lin An examination of the switching behaviour of UK bank consumers (AH) | Nitesh Pai Strategic brand partnerships between mobile phone manufacturers and fashion brands (PP) | Vaios Tsoukalas Green marketing and renewable electricity services (AA) |
13.35 – 13.55 | Ada Chang The influence of the internet in female consumer behaviour in the Taiwanese skincare sector (HS) | Paula Boyce Customer Voluntary Performance: a Barbadian perspective (AH) | Michael Thomas An investigation into clothing logos from the consumer’s perspective (HG) | Allen Guo CSR approaches, initiatives and their effect on customer satisfaction. (HG) |
13.55 – 14.15 | Steven Mueller Different stages of negative brand perception and their influence on consumer behaviour (AH) | Nako Ho Restaurant service quality in Hong Kong - Focus on a Shanghainese restaurant (AH) | Stanley Liao An investigation into branding influence on relationship marketing in the bicycle industry (JT) | Chris Li Attitudes, motivations and behaviour towards organic foods among Taiwanese consumers (MW) |
14.15 – 14.30 | Coffee – BMC open area | |||
Session 3 themes | Services marketing and quality | Travel and tourism | Branding | Comms and PR |
Chair | Tony Woodall | Clare Brindley | Gary Harden | Malcolm Sullivan |
14.30 – 14.50 | Vince Huang The Integration of Six Sigma and Marketing (AH) | Emma Lin The influence of flim locations on Taiwanese travel destination choices (JL) | Feilu Tan The influence of brand credibility on customer loyalty (PP) | Lili Mao The Exploration of the Impact that fashion PR makes on consumer decision making process (HG) |
14.50 – 15.10 | Dee Grewal Going the extra mile: service recovery in the restaurant industry (AH) | Pei Tseng Understanding the effects of Korean drama on Korea's tourism industry: implications for the youth market in Taiwan (JL) | Fiona Yifei How brand image influences young people's buying behavior in different cultures (RC) | Calvin Liu The effect of attitudes and beliefs about internet advertising on purchasing behaviour (HS) |
15.10 – 15.30 | A Panyavachirokul The relationship between customer loyalty and profitability: a case of a Thai automotive dealer (AV) | Sandy Lin To what extent will offline service retain customer in Taiwan’s travel agencies? (MW) | Claire Sun The relationship between experiential marketing, customer satisfaction and brand loyalty (JT) | Matthew Ma Comms TBC (JL) |
Supervisors are shown in brackets.
